The Original Store
- alkr
- Anderson's
- Ben Davis
- Boys Own
- Buzz Rickson
- Carhartt
- Champion
- Dickies Workwear
- Dickies x Stussy
- Dickies x The Hideout
- Dr. Martens
- Edwin
- Heritage Research
- Holden Outerwear
- Maglite Torches
- Manhattan Portage
- Original Store
- Patagonia
- Red Wing Shoe Co.
- Reigning Champ
- Stussy
- Tellason Denim
- The Original Store/Faithfanzine
- Vans
- Victorinox Knives
- Vintage Skate Decks
- William Fox and Sons
- Zippo
Supplying the Authentic
Brand History
Denim jeans were introduced to Japan after World War 2 by American occupation forces. In 1947 the family owned Tsunemi Company was established in Tokyo importing jeans and successfully marketing them in Japan.
In 1961 the company changed name to EDWIN (created by juggling the word denim and flipping the M to W) and by 1963 the company had started using the now iconic "rainbow" selvage. It continued to grow and became Japan's biggest denim company ,along the way introducing many denim innovations such as stone wash and the worn look which have been copied by every denim brand since.
Today, unlike most contemporaries, Edwin are famous for still hand dying their cotton with natural indigo as opposed to chemical dyes and weaving their denim on vintage narrow looms to produce some of the finest denim available.
To rubber stamp this brand for you denim heads out there, Lee Japan used EDWIN to make a limited Japan only remake of their vintage classic the 101 jean.